In a day and age when social media runs the world, fashion houses have had to change their approach and adapt to the industry’s new climate. One of the frontrunners in this effort has beenOscar de la Renta with his strong Twitter and Tumblr presence, all in the hands of his PR girl,Erika Bearman, who has given us insight into one of the most glamorous brands in the world. Mr. de la Renta is only continuing his social media domination with the introduction of#THEBOARD featured on his Fall 2012 show programs, calling for showgoers to submit inspiration for the brand’s next collection which he and his assistants will be checking for daily. He is taking his fashion house into a new age and quite cleverly might I add.
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